Jonathan Hoefler’s Typographic Poster for Obama ‘08
Take a look at this new addition to the Artists for Obama gallery by renowned typeface design Jonathan Hoefler.
It’s not surprising the campaign would ask Jonathan Hoefler to contribute a poster. Obama’s campaign official logo and other texts use fonts that were actually designed by Hoefler & Frere-Jones. Obama’s logo is in the Requiem font. Everything else including tagline signs are in Gotham.
“Possible”
Artists for Obama is a fundraiser effort by the candidate’s campaign. “Possible” is for sale at $60 with a limited quantity of 4800.
Hoefler & Frere-Jones has some of my favorite sans serif fonts, Gotham and Topaz. And I’m beginning to like Requiem, a serif, too.
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